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Insider's Look at the Most Legendary Elvis-Colonel Partnership
A contrarian and corrective point of view is provided in a fresh biography of the legendary entertainment manager Colonel Tom Parker. Colonel Tom Parker, who was often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker.
Ingrained lore has it that Parker took advantage of "poor country boy" Elvis to sign the singer who became "The King". However, Elvis and the Colonel shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including ingenious merchandising (e.g., selling both "I love Elvis" and "I hate Elvis" buttons), licensing and branding, from suits to toys, ashtrays to guitars, establishing The King as an artist-in-residence in Las Vegas, and creating televised concert events, like Elvis' Christmas special. Many of the practices Parker established are still deployed today by most major agencies.
Parker's experience as a carny and an immigrant shaped his management style when he was at his peak, showing how he adapted big top practices to the big time. The heart of Elvis and the Colonel is the long, strong, warm and complex relationship between two iconic men.
product information:
| Attribute | Value | ||||
|---|---|---|---|---|---|
| publisher | St. Martin's Press (November 28, 2023) | ||||
| language | English | ||||
| hardcover | 384 pages | ||||
| isbn_10 | 1250287499 | ||||
| isbn_13 | 978-1250287496 | ||||
| item_weight | 1.28 pounds | ||||
| dimensions | 6.7 x 1.2 x 9.5 inches | ||||
| best_sellers_rank | #455,590 in Books (See Top 100 in Books) #1,376 in Biographies of Business & Industrial Professionals #8,818 in Arts & Literature Biographies | ||||
| customer_reviews |
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